“Sports necessarily unifies people. In Rwanda’s case, we have seen a lot of benefits. We can see how it has increased numbers in tourism, people who want to come to Rwanda, people come for conferences, they come for events like this. It comes to choices you make, it comes to mindset as well.
When countries come together, when leagues come together, when people come together, the benefits are multiplied by a much bigger factor. You don’t want to have such a good thing isolated in one region or one country. The more people that work together, that come together, it forms a much bigger market that makes sense of everything you are doing.” President Kagame speaking on the transformative power of sports investment during the BAL Investor Summit.